Line A
Stamped loft
The paint, the cavity engraving, the catalog claim. Useful as a name. Dangerous as a measurement. We copy it so the delta has a parent.
Stamp vs flight
Stamp first, flight second, then we argue
Four lines go on mill paper. Feel does not get a column. If a number cannot be reseated on the vise, it does not get written.
Line B
Delivered loft
The angle the gauge sees when the sole is registered. This is what the ball is already playing, whether or not you liked the stamp in the store.
Line C
Lie on the jaws
Toe-up, toe-down, or honest. Lie is not a vibe from a lie board in a parking lot. It is a machine reading with the head clamped.
Line D
Launch after metal
If we bent, we confirm the window moved. A gauge that changed while flight stayed put means the seating was the liar, not the hosel.
What we refuse to fake
We do not “dial it in” by memory
Shops that bend without a second seating are performing. Hosels rebound. Cast necks crack if you treat them like wire. We would rather send you home with an honest delta and no bend than with a cracked ferrule and a story.
Spin, smash, and turf scars can be interesting. They are not the first two columns. If you came hunting grind as the opening move, we will still start with loft. The mill is stubborn that way.